Data is where most replatforms get into trouble. The new storefront can look finished while products are missing variants, wholesale customers have lost their tax exemptions and subscriptions are set to renew on the wrong date. These problems rarely show up in a demo. Customers find them.
Catalog and data migration is the work of moving that data with care. We map it, transform it, load it in rounds and prove it arrived correctly before anyone switches the domain.
What we migrate
- Catalog. Products, variants, options, attributes, media, collections and categories, including the rules that place products in them.
- Customers. Accounts, addresses, tags, consent, tax status and B2B companies with their buyers and roles.
- Orders. Historical orders with line items, totals, discounts and status so service and reporting carry on.
- Subscriptions. Active plans, intervals, next charge dates and payment methods, moved with your subscription provider.
- Content and URLs. Pages, blog posts and a complete redirect map from every old URL to its new home.
- Loyalty, reviews and gift cards. Balances and records customers notice straight away if they go missing.
How we keep it accurate
We start with a field-level map from source to target, agreed with the people who actually use the data. Transformations are scripted rather than done by hand in spreadsheets, so every run is repeatable and every fix sticks.
Each round is checked with record counts, financial totals and a set of hand-picked samples, including the awkward products and customers everyone on the team already knows about. By cutover the migration has been rehearsed several times. The final run moves only the delta of new orders and customers, and reconciliation is signed off before launch.
Cleaning up on the way
A migration is the best chance you will get to fix old data. We flag duplicates, empty fields and inconsistent attributes, then agree what to clean, what to enrich and what to leave behind. Clean, structured product data also makes your catalog easier for site search, filters and AI shopping agents to read.
The same process applies whatever the platforms involved. Magento, WooCommerce, BigCommerce, Shopify, Saleor and custom builds all have their quirks, and the method stays the same.
Data migration is a core part of our ecommerce replatforming service and runs inside every Shopify Plus migration and BigCommerce migration we deliver.