AI agents decide what to recommend based on the data they can read. If your size charts live in images, materials sit in free-text descriptions and half your variants are missing attributes, agents will either skip your products or describe them wrong.
Product data enrichment fixes the foundation. We define the attributes that matter for your categories, fill the gaps using AI with human review and keep the result in sync with your platform and feeds.
What the work covers
- Attribute model. The fields each category needs, named consistently across the catalog.
- Gap analysis. A measured view of what is missing, inconsistent or trapped in images and PDFs.
- AI-assisted enrichment. Extracting and generating attribute values at catalog scale, with a review step before anything publishes.
- Feeds and schema. Product structured data and shopping feeds that carry the enriched data out to AI and marketplace channels.
- Ongoing rules. Checks that stop new products launching with missing data.
Where it pays off
Clean data improves more than AI visibility. It feeds onsite search and filters, marketplace listings and personalization. It is also the first fix most brands need after an agentic commerce readiness review.
For a checklist you can run yourself, read is your product catalog ready for AI shopping agents?