A fractional VP of Ecommerce is a senior ecommerce leader who works part time inside your business, owning the strategy, the roadmap, the vendors and the numbers. You get the judgement of someone who has run ecommerce at scale, without hiring a full-time executive before the business is ready for one.
It suits brands where ecommerce has grown faster than the team around it. The founder or CEO is still making channel decisions, agencies report to whoever has time and nobody owns the whole picture.
We own the outcome
This is a leadership role, not an advisory one. We set the targets with you, own the roadmap and report on performance every month. When something is not working, it is our job to say so and to fix it.
We manage the vendors and agencies
Most mid-market brands work with several outside partners for development, paid media, email, SEO and fulfillment. We hold them to clear briefs and measurable results, and we make the calls on scope and budget so your team is not refereeing between agencies.
We connect ecommerce to the rest of the business
Ecommerce decisions affect inventory, margin, customer service and retail. We work with finance, operations and merchandising so the online plan fits the business plan, and so problems like stockouts or slow fulfillment get fixed at the source rather than worked around on the site.
We bring a delivery team when you need one
When the roadmap calls for strategy, design or development work, JIBE can deliver it. Nothing requires you to use us, though. Vendors are chosen on fit, and our recommendations are judged by the same results as everyone else's.
We build the team you will eventually hire
Part of the role is making ourselves less necessary. We define the roles you need, help you hire for them and set up the reporting and processes they will inherit. When it is time for a full-time leader, they start with a working function rather than a blank page.
