Replatforming moves your store from one commerce platform to another. The visible part is a new storefront. The hard part is everything underneath it, including years of products, customers, orders, subscriptions, URLs and integrations that all need to arrive intact.
Done well, customers notice a better site and nothing else. Done badly, search traffic drops, subscriptions fail and the team spends months cleaning up. Most of the difference comes down to planning and data work done well before launch.
We confirm a replatform is the right move
Not every frustration with a platform needs a new one. Before scoping a migration we check whether the problem is the platform itself or the apps, theme and processes around it. If you are unsure, our article on the clues it is time to replatform covers the signals worth looking for.
We treat data as the main project
Product, customer, order and subscription data is mapped field by field, cleaned and migrated in repeated test runs long before launch. Variants, metafields, customer tags, order history and loyalty balances are each checked against the source. Problems found in a test run are cheap. Problems found after launch are not.
We protect your search rankings
Every indexed URL gets a redirect plan. We carry over page titles, descriptions, structured data and content, and we benchmark rankings and organic traffic before launch so any change afterwards is caught and fixed quickly.
We rebuild the integrations properly
ERP, inventory, tax, shipping, email, reviews and subscription tools all connect differently on a new platform. We use the migration to remove integrations you no longer need and replace fragile ones, rather than copying old problems across. For brands running NetSuite, the ERP connection is usually where most of the planning goes.
We launch without stopping trade
Cutover is planned around your trading calendar, away from peak periods and major promotions. A final data sync, a tested launch checklist and a rollback plan keep the store taking orders, and the team stays on hand through launch and the weeks after it.
