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Ecommerce services for mid-market brands

Strategy, build and growth for brands whose commerce is looking for growth across North America.

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Strategy

Deciding what to build, on what, and in what order. The work that happens before anyone writes code.

Consulting

Ecommerce Strategy and Roadmapping
Structured discovery that establishes what to build, in what order, on which platform, and what each decision is likely to cost.
Platform Selection and Evaluation
An evidence based comparison of commerce platforms against the constraints your business is actually hitting.
Ecommerce Audits
A straight read on what is holding the storefront back, across technology, experience and merchandising.
Fractional VP of Ecommerce
Senior ecommerce leadership on a recurring basis, owning the roadmap without a full time executive hire.
Tech Stack Consolidation
Reducing overlapping tools into a stack that costs less to run and is easier to change.
Build vs Buy Assessment
Deciding what to build custom and what to buy, with the real cost of each made explicit.

Data & Analytics

GA4 Configuration
Analytics set up so the numbers reflect how the business actually makes money.
Analytics and Dashboarding
Dashboards that answer the standing questions without someone exporting a spreadsheet first.
Conversion Tracking and Attribution
Tracking that survives consent banners, ad blockers and a headless front end.
Data Pipelines and Integration
Moving commerce, marketing and finance data between systems on a schedule you can trust.

Agentic Commerce

Agentic Commerce Readiness
Making the storefront readable and transactable by the AI agents that now shop on a customer's behalf.
AI Search Optimization
Being findable and citable inside the assistants where buyers increasingly start their research.
AI Agent Integration
Agents built into support, merchandising and internal operations, scoped to work that is worth automating.
Commerce Automation
Automating the manual handoffs between commerce, operations and marketing systems.

Build

Composable and headless commerce, platform migrations, and the integrations that make a stack behave like one system.

Composable & Headless

Composable Commerce Development
Commerce built from replaceable services rather than one platform trying to do everything.
Headless Storefront Development
A storefront built as a real application, with the commerce engine sitting behind an API.
Shopify Plus Headless Builds
A custom front end on Shopify's Storefront API, with Shopify continuing to own checkout.
Saleor Development
Production Saleor storefronts for brands that need direct control of their commerce API.
Systems Architecture
Deciding which system owns which data before anything gets integrated.

Migrations

Shopify Plus Migration
Moving to Shopify Plus with catalog, customers, subscriptions and search rankings intact.
BigCommerce Migration
Moving to BigCommerce where multi storefront and B2B pricing rules need to work natively.
Magento to Shopify Migration
Leaving Magento without losing order history, search equity or trading days.
WooCommerce to Shopify Migration
Moving off WooCommerce onto a platform that does not need constant maintenance.
Headless Replatforming
Replacing the front end while leaving the commerce engine where it already works.
Catalog and Data Migration
Product, customer, subscription and order data moved, reconciled and verified.

Integrations

ERP Integration
Finance, inventory and ecommerce agreeing on stock, orders and customers without retyping.
OMS and Fulfillment Integration
Orders routed and fulfilled without anyone moving them between systems by hand.
Payments and Subscriptions
Checkout, recurring billing and pay later configured for your basket size and markets.
Tax and Compliance
Sales tax and cross border compliance handled in the platform rather than by hand.

Unified Commerce

B2B Commerce
Account specific pricing, catalog visibility and approval workflows on the same platform as DTC.
Omnichannel and POS
One stock and customer record across the store, the website and events.
Internationalization and Multi-market
Selling into several countries and currencies without a separate build for each.

Grow

Design, experimentation and lifecycle work on storefronts that are already trading.

Experience Design

UX Design
Interface design grounded in the brand's own analytics rather than generic best practice.
Customer Journey Mapping
How customers actually move across channels, and exactly where the friction sits.
Wireframing and Prototyping
Testable structure agreed before anyone writes production code.
Design Systems
A component library so the team ships consistently instead of redesigning every page.
UI Design
Production ready interface design handed over in a form developers can build from directly.

Optimization

Conversion Rate Optimization
A running experiment program prioritized by expected revenue impact, not ease of build.
A/B Testing Programs
Tests designed to answer a question rather than to confirm a preference.
Site Speed Optimization
Page speed treated as a revenue metric, particularly on mobile where the gap is widest.
Error Monitoring
Catching the checkout and product page errors that quietly cost orders every day.
Accessibility and ADA Compliance
Storefronts that are usable by everyone, and defensible if you are ever challenged.

Lifecycle & Content

Lifecycle Marketing
Email and SMS programs that react to what a customer actually did on the store.
Headless CMS Implementation
Marketing publishing without waiting for a developer release window.
Search and Merchandising
Onsite search and merchandising tuned to what actually converts for your catalog.
Reviews and Loyalty
Social proof and repeat purchase programs wired properly into the storefront.
Returns Management
Returns handled in a way that retains both the customer and the margin.

Support

Ecommerce Maintenance and Support
Platform updates, integration monitoring and incident response with a named team behind it.
Managed Hosting
Deployment, previews and edge delivery handled without managing infrastructure yourself.

Brand partners

Forging paths, in good company.

CONTACT US

Let's build better commerce, together.

Give us a call at +1 (833) 866-5423 or leave us a note. We'll get back to you in no time.

Thank you! We'll be in contact with you shortly.

Looking forward to building better commerce.
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