JIBE ecommerce logo
Wireframing and Prototyping

JIBE wireframes and prototypes ecommerce pages and flows so structure, content and functionality are tested and agreed before anyone writes production code.

Book a callSee our work

Ecommerce wireframing and prototyping

Part of
Customer Journey Mapping and UX Design
What you get
Approved wireframes and clickable prototypes for your key templates and flows, tested with users and clear enough for designers and developers to work from.
Related solutions
Agent Governance and Evaluation
Guardrails, action logs and testing, so every agent acting for your brand can be checked and overruled.
B2B Buying Agents
Agents that handle quoting, approvals and reorders for trade accounts, inside the rules you already set.
AI Content Operations
Product copy, imagery and translations produced at catalog scale, with a review step before anything publishes.
AI Merchandising and Personalization
Ranking, recommendations and bundles that adapt to each shopper, tuned against margin and stock, not just clicks.
AI Shopping Assistants
An on-site assistant grounded in your own catalog and policies that answers questions and builds carts.
AI Product Data Enrichment
Product attributes, specs and feeds structured so AI agents and AI search describe your catalog accurately.
Commerce MCP Server Development
A Model Context Protocol server that exposes your catalog, inventory and orders to the assistants customers use.
Agent Payments Integration
Taking payment from AI agents safely, through signed AP2 payment mandates and delegated card tokens.
UCP and Agentic Checkout
Publishing the manifest and checkout endpoints that let AI agents build a cart and place an order on your store.
Deployment and Environment Management
Deployment, previews and edge delivery handled without managing infrastructure yourself.
Ecommerce Maintenance and Support
Platform updates, integration monitoring and incident response with a named team behind it.
Returns Management
Returns handled in a way that retains both the customer and the margin.
Reviews and Loyalty
Social proof and repeat purchase programs wired properly into the storefront.
Search and Merchandising
Onsite search and merchandising tuned to what actually converts for your catalog.
Headless CMS Implementation
Marketing publishing without waiting for a developer release window.
Lifecycle Marketing
Email and SMS programs that react to what a customer actually did on the store.
Accessibility and ADA Compliance
Storefronts that are usable by everyone, and defensible if you are ever challenged.
Error Monitoring
Catching the checkout and product page errors that quietly cost orders every day.
Site Speed Optimization
Page speed treated as a revenue metric, particularly on mobile where the gap is widest.
A/B Testing Programs
Tests designed to answer a question rather than to confirm a preference.
Conversion Rate Optimization
A running experiment program prioritized by expected revenue impact, not ease of build.
UI Design
Production ready interface design handed over in a form developers can build from directly.
Design Systems
A component library so the team ships consistently instead of redesigning every page.
Wireframing and Prototyping
Testable structure agreed before anyone writes production code.
Customer Journey Mapping
How customers actually move across channels, and exactly where the friction sits.
UX Design
Interface design grounded in the brand's own analytics rather than generic best practice.
Internationalization and Multi-market
Selling into several countries and currencies without a separate build for each.
Omnichannel and POS
One stock and customer record across the store, the website and events.
B2B Commerce
Account specific pricing, catalog visibility and approval workflows on the same platform as DTC.
Tax and Compliance
Sales tax and cross border compliance handled in the platform rather than by hand.
Payments and Subscriptions
Checkout, recurring billing and pay later configured for your basket size and markets.
OMS and Fulfilment Integration
Orders routed and fulfilled without anyone moving them between systems by hand.
ERP Integration
Finance, inventory and ecommerce agreeing on stock, orders and customers without retyping.
Catalog and Data Migration
Product, customer, subscription and order data moved, reconciled and verified.
Headless Replatforming
Replacing the front end while leaving the commerce engine where it already works.
WooCommerce to Shopify Migration
Moving off WooCommerce onto a platform that does not need constant maintenance.
Magento to Shopify Migration
Leaving Magento without losing order history, search equity or trading days.
BigCommerce Migration
Moving to BigCommerce where multi storefront and B2B pricing rules need to work natively.
Shopify Plus Migration
Moving to Shopify Plus with catalog, customers, subscriptions and search rankings intact.
Systems Architecture
Deciding which system owns which data before anything gets integrated.
Saleor Development
Production Saleor storefronts for brands that need direct control of their commerce API.
Shopify Plus Headless Builds
A custom front end on Shopify's Storefront API, with Shopify continuing to own checkout.
Headless Storefront Development
A storefront built as a real application, with the commerce engine sitting behind an API.
Composable Commerce Development
Commerce built from replaceable services rather than one platform trying to do everything.
Commerce Automation
Automating the manual handoffs between commerce, operations and marketing systems.
AI Agent Integration
Agents built into support, merchandising and internal operations, scoped to work that is worth automating.
AI Search Optimization
Being findable and citable inside the assistants where buyers increasingly start their research.
Agentic Commerce Readiness
Making the storefront readable and transactable by the AI agents that now shop on a customer's behalf.
Data Pipelines and Integration
Moving commerce, marketing and finance data between systems on a schedule you can trust.
Conversion Tracking and Attribution
Tracking that survives consent banners, ad blockers and a headless front end.
Analytics and Dashboarding
Dashboards that answer the standing questions without someone exporting a spreadsheet first.
GA4 Configuration
Analytics set up so the numbers reflect how the business actually makes money.
Build vs Buy Assessment
Deciding what to build custom and what to buy, with the real cost of each made explicit.
Tech Stack Consolidation
Reducing overlapping tools into a stack that costs less to run and is easier to change.
Fractional VP of Ecommerce
Senior ecommerce leadership on a recurring basis, owning the roadmap without a full time executive hire.
Ecommerce Audits
A straight read on what is holding the storefront back, across technology, experience and merchandising.
Platform Selection and Evaluation
An evidence based comparison of commerce platforms against the constraints your business is actually hitting.
Ecommerce Strategy and Roadmapping
Structured discovery that establishes what to build, in what order, on which platform, and what each decision is likely to cost.

Wireframes show what goes on a page and in what order, without colour, imagery or final copy. Prototypes link those screens together so people can click through a journey as if it were real. Together they let you test structure and flow while changes are still cheap.

Moving a block in a wireframe takes minutes. Moving it after it has been built and connected to your platform takes far longer. That gap is the reason to do this work, and why we treat it as a decision-making step rather than a design formality.

What we produce

  • Page wireframes. Home, collection, product, cart, account and content templates, at mobile and desktop sizes.
  • Flow prototypes. Clickable journeys for search, filtering, product configuration, subscription sign-up or B2B reordering, depending on what matters most to your customers.
  • Content structure. Real product data and copy placed in the layouts early, so long names, missing images and large variant sets are planned for.
  • Annotations. Notes on behaviour, rules and data sources so developers know what each element needs to do.

Testing before build

We put prototypes in front of real customers and internal teams. Usability sessions show whether shoppers can complete key tasks. Walkthroughs with merchandising, customer service and development surface practical issues early. Findings go straight into the next round, and we keep a short log of what changed and why so decisions are not reopened later.

Wireframes are also where technical constraints show up. Checkout on Shopify Plus runs on Shopify and can be extended rather than rebuilt, so we design within what the platform allows. On a headless build, prototypes help agree which components need custom development and which can come from existing libraries.

Why it saves time later

Approved wireframes become the brief for visual design and the reference for development. Fewer questions reach developers mid-sprint and estimates are more accurate. Stakeholders sign off on structure before they see colours and fonts, which keeps their feedback on what matters at this stage.

This step sits between UX design and UI design within our customer journey and UX design service. On larger builds it feeds directly into headless storefront development.

Should I wireframe and prototype before building my ecommerce site?

Who it's for

Teams about to invest in a build who want to agree on the plan first.

  • Redesign and replatform projects. Brands that need structure agreed before visual design and development.
  • New features. Teams adding configurators, subscriptions, B2B portals or other complex flows.
  • Large stakeholder groups. Brands where several departments need to sign off.

What it solves

It catches problems while they are still cheap to fix.

  • Late changes. Layouts reworked after development has started.
  • Vague requirements. Developers guessing how a feature should behave.
  • Surprise content. Real product data breaking designs built around placeholder text.
  • Misplaced feedback. Stakeholders debating colours when the structure is the real question.

Common questions about wireframing and prototyping

What is the difference between a wireframe and a prototype?

A wireframe is a static layout of a single page showing structure and content priority. A prototype links screens together so people can click through a journey and test how it works.

What tools do you use for wireframes and prototypes?

We work mainly in Figma, which lets your team comment directly on designs and keeps wireframes, prototypes and final UI in one place. Developers inspect the same files when the build starts.

Do we need wireframes if we are using a theme?

Usually, yes, though fewer of them. Even with a theme you still decide what goes on each template, how navigation works and where your content fits. Wireframing those choices first avoids customizing the theme twice.

How many rounds of revisions are included?

It depends on scope. We agree on the templates, flows and review rounds up front, and testing findings are built into the plan rather than treated as extra work.

Related content

Article

UX Design for Ecommerce and Why It Matters

What ecommerce UX design is, how it differs from general UX, why it drives conversion and loyalty, and how AI is changing the shopping experience.

Read the article

Brand partners

Forging paths, in good company.

CONTACT US

Let's build better commerce, together.

Give us a call at +1 (833) 866-5423 or leave us a note. We'll get back to you in no time.

Thank you! We'll be in contact with you shortly.

Looking forward to building better commerce.
Oops! Something went wrong while submitting the form.