Most underperforming stores do not have one big problem. They have dozens of small ones that add up. A slow collection page, a filter that returns nothing, a shipping cost that appears too late, an app that loads on every page and is no longer used. Nobody on the team has the time to step back and look at all of it together.
An ecommerce audit is that step back. We review the storefront end to end, the way a customer and a developer would, and come back with a ranked list of what to fix. It is a diagnosis, not a redesign pitch. Some of the most valuable findings are small changes your team can make in an afternoon.
We look at the store with real data, not only expert opinion. Analytics shows where people leave, session recordings show what they were trying to do and the code shows why a page is slow. Findings that only one source supports are marked as less certain.
What the audit covers
- Technical health. Site speed, Core Web Vitals, theme and app bloat, errors and the quality of the underlying code.
- Customer experience. Navigation, search, product pages, cart and checkout on mobile and desktop, plus accessibility basics.
- Merchandising. How products are grouped, sorted, described and priced, and whether the catalog helps people choose.
- Data and tracking. Whether analytics records what actually happens, so the numbers you act on can be trusted.
- Platform and apps. Which tools overlap, which are unused and where the platform is being pushed past its limits.
What you get
Every finding comes with the evidence behind it, a recommended fix and a rough size. We group them into quick wins, larger projects and items that need a decision. We walk your team through the results so nothing is lost in a long document, and the backlog is handed over in a format your developers can work from directly.
An audit often leads straight into focused work such as site speed optimization or GA4 configuration. It is part of our ecommerce strategy and roadmapping service, and the experience findings feed directly into conversion rate optimization.
