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Accessibility and ADA Compliance

JIBE audits ecommerce storefronts against WCAG, fixes the barriers that stop people using assistive technology from shopping and helps your team keep the store accessible as it changes.

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Ecommerce accessibility audits and WCAG remediation

Part of
Customer Journey Mapping and UX Design
What you get
A WCAG audit of your main shopping journeys, a prioritized remediation plan, fixes in your theme or storefront code and a documented record of the work.
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An accessible storefront is one that people can browse and buy from using a screen reader, a keyboard, voice control, magnification or any of the other ways people use the web. For an ecommerce brand that is a customer question first. Every barrier in navigation, product options or checkout is a purchase someone tried to make and could not finish.

The Web Content Accessibility Guidelines, known as WCAG, are the technical standard for this work, and Level AA is the usual target. We audit against WCAG, fix what we find and document what was done. JIBE is not a law firm. We do not give legal advice and cannot certify that a site meets the ADA or any other law. If you have received a demand letter or need advice on your obligations, bring in your legal counsel, and we will support them on the technical side.

What the audit covers

  • Core journeys. Navigation, search, collection pages, product pages, cart, account and checkout tested from start to finish.
  • Assistive technology. Manual testing with screen readers and keyboard-only navigation, because automated scanners catch only part of the problem.
  • Ecommerce patterns. Variant selectors, image galleries, mega menus, modals, carousels, filters and form errors, which are where most stores struggle.
  • Content and design. Colour contrast, alt text, heading structure, link text and visible focus states.
  • Third-party apps. Reviews, chat, popups and loyalty widgets that can introduce barriers you did not build.

Fixing it and keeping it fixed

Findings are ranked by how badly they block a task and how many pages they touch. Template-level fixes come first, because one change in a product template can repair thousands of pages at once. We fix theme and storefront code directly, give your content team clear guidance on alt text and headings, and raise app issues with vendors or recommend alternatives.

Accessibility drifts as campaigns, apps and new products go live. We add automated checks to catch regressions and recommend periodic manual reviews of the main journeys. We do not rely on overlay widgets in place of fixing the underlying code.

This work sits within our customer journey and UX design service. The same principles apply from the start in UX design and design systems work, where accessible components stop problems from being built in at all.

How accessible is my online store?

Who it's for

Brands that want every customer to be able to shop, and a clear view of where their store stands.

  • Established storefronts. Brands with years of templates, apps and content that have never been tested with assistive technology.
  • Teams responding to a complaint. Brands whose legal counsel needs the technical audit and remediation handled properly.
  • Brands planning a redesign. Teams that want accessibility built in rather than fixed afterwards.

What it solves

It turns accessibility from an unknown into a documented, managed part of the store.

  • Blocked checkouts. Forms, payment steps and errors that cannot be completed without a mouse.
  • Unusable product options. Size and colour selectors that screen readers cannot announce.
  • No clear baseline. No record of how the store measures against WCAG.
  • Regressions. New apps and campaigns that undo earlier fixes.

Common questions about ecommerce accessibility

What is WCAG?

WCAG stands for the Web Content Accessibility Guidelines, published by the W3C. It sets out testable success criteria at three levels, A, AA and AAA, and Level AA is the target most organizations work toward.

Can you guarantee our store is ADA compliant?

No. JIBE is not a law firm and cannot give legal advice or guarantee compliance with the ADA or any other law. What we do is audit and remediate against WCAG, document the work and give your legal counsel the technical detail they need.

Are accessibility overlay widgets enough?

We do not recommend relying on them. Overlays sit on top of the page, and the barriers in the underlying code usually remain for people using their own assistive technology. Fixing the source is the approach that lasts.

Do we need a redesign to make our store accessible?

Usually not. Most issues can be fixed in the existing theme or storefront. If a redesign is already planned, it is the best moment to build accessibility in, and it becomes part of our UI design and UX design work.

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