Many brands now sell the same products to several kinds of customer. Consumers buy online, wholesale accounts reorder at negotiated prices, retail stores need stock and marketplaces need feeds. Each has different pricing, catalog visibility, payment terms and approval rules.
We build commerce that serves those customers from one platform and one source of product and inventory data, so the business can grow new channels without building a separate operation for each one.
We model how each customer actually buys
A wholesale buyer reordering fifty cases has very different needs from a consumer buying one item. We map each customer type, including who can see which products, what they pay, how they pay, who approves orders and how they reorder, then design the experience around those rules.
We connect commerce to the ERP
B2B commerce only works when pricing, inventory, credit and order status come from the systems that run the business. We integrate with ERPs like NetSuite and inventory platforms like Katana and Cin7, so accounts see accurate stock and their own pricing, and orders flow straight through to fulfillment.
We make self-serve ordering easy
Most B2B buyers would rather place routine orders themselves than email a sales rep. Quick order forms, saved lists, one-click reorders, order history and invoice access free your sales team to focus on growing accounts rather than keying in orders.
We keep the brand consistent across channels
The wholesale portal, the D2C store and the retail experience should feel like the same brand. We share design systems, product content and customer data across channels so changes are made once and appear everywhere.
We prepare for AI buying agents
Routine B2B purchasing is one of the first places AI agents will take on real work, from reordering to comparing suppliers. Clean product data, clear account rules and well structured APIs make your store ready for that. We explain why architecture matters here in why AI agents need composable commerce architecture.
