Shopify B2B puts wholesale on the same store as your direct business. Companies get accounts with multiple buyers and locations, their own catalogs and pricing, payment terms, tax exemptions and quantity rules like minimums and case packs. Since April 2026 a core set of these features is also available on the Basic, Grow and Advanced plans, with Shopify Plus keeping the deeper wholesale tools.
We set up the account structure, catalogs and pricing so they reflect how your trade customers actually buy, then build the ordering experience around them. Quick order lists, order history and invoices paid on terms are what move buyers off email and phone orders.
The part that decides whether it works is the ERP. Pricing, credit and stock usually live there, so we connect Shopify B2B to systems like NetSuite and keep the ERP as the source of truth. Our B2B commerce work covers the full picture, from account rules to AI buying agents placing routine orders.