Electric snowmobiles and personal watercraft.

Taiga Motors designs and sells 100% electric powersport vehicles, including the Nomad snowmobile and Orca watercraft lineups, through dealers, fleet programs and its own online gear shop.

Built in partnership with

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At a glance

What we did, and what it runs on.

Industry
Automotive and Powersports
Electric powersport vehicles
Platforms
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Services
Ecommerce strategy, Vehicle configurator, Dealer and fleet journeys, Gear shop
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Highlights
Build and price configurator, Dealer locator, Fleet enquiry flow

challenge

What was holding them back.

Taiga sells to three very different buyers. Riders configure and reserve a vehicle online, dealers need stock and support, and fleet operators want a conversation with sales. All three were sharing one path through the site, and the gear shop sat apart from it.

Each new model launch meant rebuilding pages by hand, and the team had little visibility into where riders dropped off between choosing a vehicle and placing a deposit.

Three buyers, one website, and none of them getting the path they needed.

strategy

How we approached it.

We mapped each buyer from first visit to first conversation, then designed separate routes for riders, dealers and fleet operators that share one product catalog.

The configurator became the centre of the rider journey, with pricing, options and delivery timing shown together so a deposit feels like the natural next step.

Let the vehicle lead. Every page should move a rider one step closer to building their own.

solution

What we built.

A build and price configurator for each snowmobile and watercraft model, a dealer locator tied to the same catalog, and a fleet enquiry flow that sends qualified leads straight to sales.

New models now launch from structured content instead of one-off pages, so the team can publish a new lineup without a development sprint.

One catalog now powers the configurator, the dealer locator and the gear shop.

outcome