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Silvercore

Sharing premier safety training and outdoor education.

Silvercore is Canada's premier club for people who want the skills to thrive outdoors, offering online and in-person courses, memberships and branded gear. Each one is delivered in its own way, which made a seamless shopping experience hard to pull off. We built a composable platform on Shopify Plus, Thinkific, Recharge and Prismic that brings it all together in a single, effortless checkout.

Built in partnership with

At a glance

What we did, and what it runs on.

  • Industry

    Outdoor and Recreation

    Outdoor education and safety training

  • Platforms

    Thinkific
    Recharge
    Prismic
    Klaviyo
    Shopify Plus
    Algolia

  • Services

    Composable architecture, Shopify, Subscriptions and memberships, Online course delivery

    No items found.

  • Highlights

    Composable multi-service architecture, Recurring memberships, Online education platform

Results
  • 1.94
    s

    Page speed

  • +
    22
    %

    Conversion rate

challenge

What was holding them back.

Silvercore's offer is as varied as the outdoors it teaches. Four very different kinds of products live under one brand, and each one is fulfilled in its own way.

  • In-person courses that need scheduling and coordination across channels.
  • Online courses that learners can start the moment they buy.
  • Memberships that unlock access and exclusive promotions right away, then renew automatically.
  • Branded gear, picked, packed and shipped straight to the customer.

Behind the scenes, all of this ran on a patchwork of WordPress plugins and third-party scripts. Customers had to check out more than once to buy different kinds of products, and it wasn't always clear what they were buying.

The bigger opportunity was the relationship. A Silvercore learner's journey can span years, yet the old setup couldn't give them a single account to grow with.

Silvercore
Silvercore
Silvercore
Four ways to buy, four ways to deliver, and no single place to bring them together.
strategy

How we approached it.

Silvercore needed a checkout as versatile as its product mix, one that could take any combination of purchases and hand each one to the right system for delivery.

A composable architecture made that possible. It separates the sale from fulfillment, capturing exactly what each product needs at checkout and routing it to the platform built to deliver it. A headless frontend brings everything together in one polished experience, doubles as a hub for Silvercore's learning content, and uses custom URLs that help every product type get found in search.

Silvercore
Silvercore
Silvercore
Sell everything in one place, then let each product take its own path to the customer.

solution

What we built.

  • Memberships that renew themselves. Recharge powers recurring memberships, so members stay active without lifting a finger.
  • Courses that start the moment they're bought. Thinkific delivers online learning right after checkout.
  • Gear that ships straight to the door. Shopify Plus runs merchandise and the shared checkout that ties it all together.
Silvercore
Silvercore
Silvercore
One checkout, three specialist platforms, and a smoother path for every customer.
outcome

Where it landed and what's next.

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CONTACT US

Let's build better commerce, together.

Give us a call at +1 (833) 866-5423 or leave us a note. We'll get back to you in no time.

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Looking forward to building better commerce.
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