Nest Designs came to us with an SEO problem. Shopify's fixed URL structure limited how far they could grow search traffic, and technical debt had slowed their pages. Their SEO agency wanted custom URLs and faster pages, and a headless frontend could deliver both.
Discovery found a bigger problem underneath. Success had led to a second brand, Petite Revery, and two retail stores in Richmond and Vancouver. One Shopify store had become four instances, an online store for each brand and a Shopify POS instance in each shop. The team was stretched across brands, regions and channels.
There was a growth problem too. Baby sleepwear has a short customer lifespan, so moving Nest Designs families on to Petite Revery's toddler apparel mattered. With separate systems, that handoff was hard to do while keeping two distinct brands.
