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7mesh

How 7mesh grew international conversion 56% with a composable rebuild

7mesh makes technical cycling apparel with a global following. Their Magento store couldn't keep up with demand from the UK and Europe. We rebuilt it as a composable stack on Shopify Plus, NetSuite and Prismic, so orders route to the right regional warehouse and the store holds up under traffic spikes.

Built in partnership with

At a glance

What we did, and what it runs on.

  • Industry

    Apparel and Footwear

    Fashion & Apparel

  • Platforms

    Prismic
    Klaviyo
    NetSuite
    Shopify Plus
    Yotpo
    Gorgias
    Vercel

  • Services

    Composable replatforming, Front-end development, Systems integration, Conversion optimization, Ongoing partnership

    No items found.

  • Highlights

    Composable replatform, Two platform rebuilds delivered, Multi-market expansion, Ongoing partnership since 2019

Results
  • +
    56
    %

    International conversion

  • +
    125
    %

    International order value

  • +
    88
    %

    Revenue growth

challenge

What was holding them back.

7mesh has earned a global following for high-performance cycling apparel, and riders in the UK and Europe wanted more of it. But the brand's Magento store was struggling to keep pace.

Shipping was the visible problem. Slow, expensive international delivery kept overseas shoppers from buying. Fulfilling orders from regional warehouses was the answer, but building multi-warehouse fulfillment into a single Magento store was too costly and too complex.

The platform itself was the hidden problem. Hosting costs climbed and the site grew fragile under Black Friday and Cyber Monday traffic. The store was doing less than 7mesh needed and costing more than it should, right as the UK and European markets were opening up.

7mesh
7mesh
7mesh
Orders needed to ship from several warehouses, but the store still had to feel like one.
strategy

How we approached it.

Growth had made 7mesh's operations more complex. Orders had to be fulfilled across several warehouses and regions, and the shopping experience still had to feel like a single store.

Rather than push a monolithic platform past what it was built for, we chose a composable architecture. Commerce, fulfillment, content and the customer experience each run as their own system. The team can solve hard operational problems without touching the storefront, and the platform can change as the business does.

7mesh
7mesh
7mesh
Separate the systems so fulfillment can get complex without the storefront getting worse.
Calum Davidson

Calum Davidson

Co-founder, VP of Operations, 7mesh

JIBE feel like part of our crew. They have guided 7mesh through two platform rebuilds, a challenging economic market, while we continue to see performance growth and revenue continue to climb for our digital channels.
solution

What we built.

  • Faster, cheaper international shipping. NetSuite stays the source of truth for product. Custom API logic and a Celigo integration pass location-based inventory and orders between Shopify and NetSuite.
  • A commerce core that scales at lower cost. Shopify Plus runs catalog, checkout, pricing and orders, deployed on Vercel.
  • Shoppers only see what can reach them. Prismic runs multi-region content on the frontend.
  • Room to tell the story. The decoupled frontend carries editorial and dynamic product content through the whole journey.
  • Fast pages when traffic spikes. Caching on Vercel speeds up pages and absorbs peaks with little infrastructure overhead.
7mesh
7mesh
7mesh
NetSuite stays the source of truth, and every order ships from the right warehouse.
outcome

Where it landed and what's next.

The results speak for themselves. International conversion climbed 56%, international average order value jumped 125%, and revenue grew 88%.

JIBE has partnered with 7mesh since 2019, through two platform rebuilds, and the stack is now built to grow right alongside the brand.

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7mesh

How 7mesh grew international conversion 56% with a composable rebuild

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