How we build composable ecommerce experiences with Refersion.

Affiliate and influencer programs usually start informally, with discount codes and a spreadsheet. That works until partner numbers grow, codes get shared publicly, and nobody can say which relationships are actually profitable.

We set up Refersion so attribution is tracked properly rather than inferred from codes, commissions reflect the real terms per partner, and payouts stop being a monthly manual job. The useful output is not the automation, it is finally knowing which partners drive incremental revenue and which are being paid for sales you would have made anyway.

Is Refersion right for my ecommerce brand?

Who it's for

Brands where other people sell on your behalf, and the program has outgrown informal tracking.

Brands running influencer or creator partnerships
Businesses with resellers, ambassadors or referral partners
Teams paying commissions from a spreadsheet

What it solves

Affiliate sales are tracked with discount codes that get shared publicly
Commissions are calculated by hand every month
Nobody can say which partners actually drive incremental revenue
Partners have no visibility of their own performance

Common questions about integrating Refersion for your ecommerce brand.

When do we need affiliate software rather than discount codes?

Once you have more than a handful of partners, or once codes start appearing on deal sites. Codes cannot tell you who actually drove a sale and they leak. Proper tracking is about attribution as much as automation.

How do we know if an affiliate program is profitable?

By looking at incrementality, not gross affiliate revenue. Some partners introduce customers who would never have found you. Others intercept people already on their way to buying. Reporting that does not separate the two will flatter the program.

Can different partners have different commission rates?

Yes, and they generally should. Per-partner rates, product-specific rates and time-limited terms are all supported. This is usually the point at which spreadsheets break, since exceptions are what make manual calculation error-prone.

Does this work with our existing marketing stack?

It integrates with the major commerce platforms and passes order data through. The detail worth checking is how affiliate attribution interacts with your paid channels, so the same sale is not being credited twice in two different reports.

How long does a Refersion setup take?

Two to four weeks including tracking, commission structures and the partner portal. The longer part is usually commercial rather than technical, since agreeing terms with existing partners takes as long as it takes.