How we build composable ecommerce experiences with Recharge.

Recharge suits brands people reorder from on a schedule. Supplements, coffee, skincare, pet food. If your product isn't one customers come back to, subscriptions add churn and support tickets, and we would rather say so early.

Most of the value is in letting customers manage their own subscription. Skipping a delivery, changing how often it ships, pausing instead of cancelling. Every option they can't handle themselves becomes a ticket. We also connect recurring orders to your ERP and warehouse so they arrive looking like any other order.

Is Recharge right for my ecommerce brand?

Who it's for

Brands selling something customers buy again on a predictable rhythm, where a subscription is genuinely more convenient than reordering.

Consumables, refills and replenishable products
Brands whose repeat rate is already reasonable without a programme
Teams wanting subscribers to manage their own plans

What it solves

Subscriptions churn and nobody can see why
Customers contact support to make changes they should be able to self-serve
Recurring orders don't reach the ERP or fulfilment cleanly
Migrating off another subscription tool risks losing active subscribers

Common questions about integrating Recharge for your ecommerce brand.

Should our brand offer subscriptions?

Only if the product runs out. Subscriptions work when reordering is a chore you can remove, and they fail when the customer is being asked to commit for the brand's benefit rather than their own. If your repeat purchase rate is already near zero, a subscription programme will not create one.

What causes subscription churn and can it be reduced?

Most churn comes from the plan not matching how fast the customer uses the product, and from failed payments. Both are fixable. Letting subscribers change frequency, skip a delivery or swap a product usually saves more of them than a discount does.

How does Recharge work with Shopify checkout?

It runs through Shopify's native checkout rather than a separate one, so subscribers get the same experience and payment methods as everyone else. That matters, because a separate subscription checkout is a reliable way to lose conversions.

Can customers manage their own subscriptions?

Yes, and they should. A customer portal where people can skip, reschedule, swap or pause takes pressure off support and prevents the cancellations that happen when changing a plan is harder than ending it.

How long does it take to launch subscriptions?

Three to six weeks for a straightforward programme on Shopify, including the portal and the flows around it. Longer if subscription pricing has to reconcile with an ERP or if you are migrating existing subscribers from another provider, which needs careful handling of payment tokens.