Once you sell on more than one channel and ship from more than one place, order routing becomes a job. Which warehouse, which 3PL, what happens when stock is split, and who notices when an order does not make it through.
Pipe17 sits between those systems and handles the routing and the exceptions. We map the real rules, including the awkward ones nobody documented, and set up alerting so a stuck order surfaces before the customer emails. The value is less about speed and more about orders stopping falling through gaps.