How we build composable ecommerce experiences with Contentful.

Because a commerce platform's CMS is designed for product pages, not for editorial. Contentful keeps content in structured, reusable pieces you can send anywhere, so the same campaign copy can appear on your site, in an app and in email without being rewritten three times.

Yes, and it is one of the most common patterns we build. Commerce handles the cart, catalog and checkout. Contentful handles the story, landing pages and campaigns. The front end pulls from both.

Not always. If one or two people publish a handful of pages a month, the modelling overhead outweighs the benefit. It earns its keep once several people publish regularly, or once the same content has to appear in more than one place.

Localization is built into the content model rather than added on, so each field can carry a value per locale and editors work in their own language. This is usually the deciding factor for brands trading in Canada, the US and Europe at once.

The build is usually six to twelve weeks alongside a front end project. Most of that time goes into modelling the content properly, which is the part that determines whether editors find it easy or infuriating a year later.