This week was intense! Our CEO Francis went to Toronto to attend the Store2016 conference and has reported that he had a wonderful time! Did you go? If you did, please share your experience with us on eComCan.
Now, let's get back to business with our weekly reading-list! A lot of things happened this week in the eCommerce and technology world.
Salesforce a cloud-based software has announced this week that it would acquire Demandware, an eCommerce service cloud-based provider. This acquisition is also bringing a new business division, the Salesforce Commerce Cloud. With the deal being 2.8 billion, that is huge news for the eCommerce industry!
Read more details about the acquisition here
Looking to save time and be more efficient at running your online business? The Guaridans has put together a list of must-have eCommerce tools for time management, customer inquiries, email marketing and even invoicing. Life has never been so easy, right?
Find your new favourite eCommerce time-saving tools
Hot off the heels of their updated logo and interface, Instagram announced this week it will now allow businesses to create special profiles that will allow their customers to contact them directly, rather than posting public comments. Basically, you will be able to turn posts into advertisements. Pretty cool, right? We think the 200,000 advertisers on Instagram and majority of small businesses will think so.
Get ready to advertise on Instagram
I love going to movie theater, don't you? Pretty soon, you might be able to feel like you're at the movies right from the comfort of your own home. Jules Urbach, the CEO of OTOY has been working conjointly with ODG to create new VR glasses with high resolution, calling them the R-7. Jules states that these glasses are so high tech,watching a movie with the glasses will make you feel like being in a movie theatre.
See how the R-7 project will make you feel like you're living in Tron
Looking for a new market to enter? Have you ever considered Europe? eCommerce in Europe is a booming sector that will reach €509.9 (CAD$745) billion in 2016. Marlene ten Ham, secretary general at eCommerce Europe, thinks it's a promising outlook for the eCommerce industry but she affirms that "the full potential of the European eCommerce market has not yet been reached."
Perhpas it's time to move into the European eCommerce market
We want to hear from you! Which article did you find interesting?
Image courtesy of StoreConference