Amazon Prime Day and Cyber Monday records continue to be broken every year due to the simple fact that consumers love online shopping. And not just Millennials. Generations of all ages are embracing the digital revolution.
When a shopper makes an online purchase for the first time, they begin to realize how easy and convenient the whole process really is, and so their shopping frequency begins to increase.
But more than that, they become confident buying larger ticket items, as well as purchasing from outside of popular online industries such as computers and electronics.
Enter the online sporting goods sector.
This is one online industry that is showing exponential growth worldwide as online shoppers become more confident branching outside of their comfort zone. And with the sporting goods industry a 65 billion dollar market, the opportunity for online retailers is huge, and we want you to be prepared.
This white paper will guide you through just how big the online market is and how you can better equip your sporting goods store to satisfy the needs of the modern day shopper. And if you’re a retailer on the verge of breaking into the industry, this paper is for you too.
In addition, we talked to Canada Post and they have included some exclusive insights about Canadian consumers and the sporting goods industry.
Here is a sneak peak from the white paper:
If you’re not already online, it’s time to step up to the plate. Did you know only 15% of sporting goods retailers in the U.S have an eCommerce store? This presents a huge opportunity for merchants looking to enter the online space.
Sporting goods chain Dicks Sporting Goods, No. 70 in the Internet Retailer 2015 Top 500 Guide, realized this opportunity and launched an eCommerce site for it’s Field & Stream retail chain in 2015.
“It's been a goal of ours to offer our customers the convenience of a seamless shopping experience both in our stores as well as online," said Traci Hayes, Dick’s vice president of eCommerce. "With the launch of our eCommerce platform, outdoor enthusiasts across the country are now able to access a vast assortment of quality products offered at Field & Stream stores."