What if we're thinking about mobile in the wrong way?
In this short video, Econsultancy used their Internet Statistics Compendium to explore how to overcome the challenge of merchandising on a mobile screen.
What's the danger in streamlined mobile commerce? What share of eCommerce is happening on smartphones? How do personalized recommendations affect mobile commerce? Why aren't tablets part of the conversation? What is the problem in leaning on apps to increase engagement?
Plus five key takeaways to help maximize mobile revenues.
In the video they also discuss how personalization can make the difference in mobile merchandising. One key difference for the leaders in this capability is their use of first-party data.
Video Tweetables:
"18% of global eCommerce visits are from smartphones." Tweet this!
"12% of global eCommerce revenues are from personalized recommendations." Tweet this!
"30% of global eCommerce revenues are from the best performing sites." Tweet this!
For more on eCommerce solutions, contact us or see: Amazon vs. Walmart