Reading List - Week of June 17

Hey there, Friday! We've been looking for you since Monday! So glad you're back! To celebrate, we've rounded up all the best articles from around the internet this week. Are you sitting comfortably? Yes? Perfect, let's get started!

Oh and Happy Father's Day from The Jibe team to all the tech dads out there! Have a great day!

In-Store & Mobile

Today, one of the most important challenges for brick-and-mortar businesses is to measure the impact of their advertising campaigns. Facebook knows it, and to help businesses, the social network is launching new tools and features addressing the issue. Now, businesses will be able to measure store visits from their Facebook ads and connect store sales to Facebook ad campaigns. Thank you, Mark!

Interesting in growing traffic and sales in your stores?

Tech Gift Guide for Dads

Father's Day is just around the corner! Are you still looking for the best present ever? We've got you covered! Here is a selection of the best tech gifts for dad! No ties here.

Discover the tech gift guide here

eCommerce Loyalty Programs

Reward services have been used in stores for years. You collect points, you receive special offers, you get a discount on your next purchase, that's great, isn't it? But what about eCommerce stores? Does it work the same? KissMetrics takes a closer look.

To start an eCommerce loyalty program or not? That is the question.

Recovery Solution for eCommerce

Experiencing outages; that's the worst nightmare for any eCommerce business! Indeed, the results can be disastrous. But good news, for every problem there is a solution! Webscale, a tech company offering cloud technology applications, has launched a multi-cloud recovery solution for eCommerce. It will secure online storefronts in the cloud, with the capability to keep them live and available during outages. No more disappearing acts!

Discover more about the cloud technology here

New Business Tools

Nowadays, many companies are using Instagram to promote their products and interact with customers. In lieu of this, Instagram has released new business tools to help companies improve their relationships and growth. Very soon, companies will be able to create business profiles and choose how they want their customers to get in touch with them. Businesses will also be able to learn more about the behaviour and demographics of their audience through the "insight" option. Exciting news, isn't it?

Create your business profile and learn more about the new Instagram features

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Image courtesy of Facebook IQ