How Loading Time Affects Your Bottom Line
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Just when you thought you were being clever by cutting Saturday afternoon lineups at the mall by making your purchase online, your web page turns white. No, it's not your landlord's cat playing around with the internet wires again upstairs, it's the load time of the eCommerce website.
In the world of eCommerce, retailers need to be aware of how loading times will affect their bottom line. It's difficult enough getting an internet user's attention these days -- don't waste your limited resources on a site only to have them bounce as soon as they arrive. We will be quick to leave, as well as unlikely to return. Don't let your site-speed affect a customer's behaviour. Kissmetrics explains how web page loading time affects your bottom line:
"Slower page response time results in an increase in page abandonment." Tweet this!
"73% of mobile internet users say that they've encountered a website that was too slow to load." Tweet this!
"If your website is making $100,000/day, a 1 second delay could cost you $2.5 million in lost sales a year." Tweet this!