Gender and Online Shopping Behaviours [Infographic]

0 min read

Francis Pilon

Identifying a customer’s gender can help online retailers to provide deeper contextually relevant experience to online shopping by tailoring the experience to meet the customer's behaviours and expectations.

Similar to geo-targeting, tailoring eCommerce experiences based genders could serve as a useful digital marketing tool and help with increasing interest and conversion.

The folks at Minewhat have put together an infographic highlighting how, generally speaking, men and women show quite different shopping and buying behaviour.