eCommerce Solutions: 2015 Holiday Retail Insights

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Francis Pilon

It’s time to pack up your beach blankets and sunblock and break out those Christmas lights, because it's time for those in retail to get geared up for the 2015 holiday shopping season. Holiday retail sales are expected to reach $877.46 billion this year. While, consumers are projected to spend 10.1% of retail spending online by 2020, which means a lot is at stake in-store and online for retailers this upcoming holiday season.

To ensure you’re capturing your holiday shoppers, we’ve put together five key retail trends for 2015 and included feedback on how to get going with this holiday season.

Marketers partake in a funnel-less world

Holiday Tip: Focus on the moments that matter most – connect with consumers in the right place, at exactly the right time in order to attract and retain loyal customers into the future and beyond.

Retail disruptors create opportunity

Holiday Tip: With disruptors such as social media and mobile currently defying retail norms, utilize custom storytelling and hyperlocal targeting to ensure your brand is top-of-mind in key shopping and decision-making moments.

Customer attention is down and brand competition is up

Holiday Tip: To connect with consumers on a more personal level, develop plans specific to reaching different audiences with tailored messaging versus a one-size-fits-all approach.

Hyperlocal targeting is imperative to reaching consumers

Holiday Tip: As local media continues to remain a valued commodity, think and execute creatively in order to reach different users across various markets and channels – wherever they are in the world.

It’s only August, but the holiday season starts now

Holiday Tip: With 29% of consumers starting their holiday shopping before Halloween, now is the time to start making those holiday strategy lists and checking them twice!

Blog Tweetables:

"82% of smartphone users consult their phones while standing in a store deciding which product to buy." Tweet this!

"85% of shoppers are more likely to shop in-stores that offer personalized coupons and exclusive in-store offers." Tweet this!

"3 in 4 shoppers who find local retail information in search results are more likely to visit stores." Tweet this!

For more on eCommerce solutions, contact us or see: 5 Back to School Trends