eCommerce Platforms: How Millennials Shop [Infographic]
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There is no demographic that is more appealing to marketers than the millenials -- those born between 1981 and 2000. They have money and abstain from traditional methods of communication in favour of a life largely spent online. Here are some recent statistics from Adweek about your favourite target audience from three recent studies -- with varying sample sizes and commpositions -- that focus on different aspects of millennial behaviour.
"30% of millennials use 4 or more devices per day." Tweet this!
"59% of millennials make product recommendations, and 41% share them socially." Tweet this!
"71% of millennials browse online but complete the purchase offline." Tweet this!
"25% of millennials update social media profiles at least once per day." Tweet this!
"60% of millennials say customer experience should be consistent across online, store and mobile." Tweet this!