eCommerce Infographics: Consumer Psychology & the Checkout
0 min read
Have you ever wondered what went through your customer's head as they clicked the buy button?
VoucherCloud conducted some research recently in the form of an infographic, that revealed some interesting insights into the psychology of the online shopper. 85% of people said they read online reviews before making a purchase and one third of shoppers admitted to purchasing an item after being influenced by a video. Their research also looks into why we abandon sales at the checkout, which is primarily because of hidden charges and having to register before buying.
Check out their infographic below for the full insight into the mind of the online shopper.
"After waiting 3 seconds, 57% of online consumers will abandon a site." Tweet this!
"92.6% of people said that the visuals are the top influential factor affecting a purchase decision." Tweet this!
"1 in 2 customers have more confidence in a product after watching an online video." Tweet this!
"85% of consumers read online reviews for local businesses before making a purchase." Tweet this!
"59% of consumers say they consider shipping costs when making online purchasing decisions." Tweet this