eCommerce Infographics: 5 Back to School Trends
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Back to school shopping is the second largest retail holiday of the year and is well underway in most households across Canada. With more consumers moving online for their back to school 2015 shopping, there’s a lot of opportunity for retailers to get in front of customers with the right campaign strategy.
Below is Adroll's latest back to school infographic, with the following 5 key takeaways:
1. Scale Up: Back to school (B2S) season is a competitive time of year in retail. Adroll suggests increasing your budget to ensure that you're getting in front of all of your potential customers. 2. Reach New Audiences: Students and parents are already starting to search and compare B2S products. Get in front of shoppers with AdRoll Prospecting, their latest tool to help you find customers that are in-market for your product. 3. Mobile Matters: Consumers will be comparing products while they are on the go. Stay in front of customers wherever they are shopping with cross-device targeting on desktop and mobile. 4. Refresh Creative: Reach out to shoppers looking to save with strong calls to action and create a sense of urgency with incentives. 5. Reward Loyalty: Target users that have purchased in the past with loyalty campaigns.
"B2S online sales are expected to hit $56 billion this year - up 14% from 2014." Tweet this!
"48% of internet users made B2S purchases in August and 35% made purchases in July." Tweet this!
"32% of college shoppers will comparison shop before making a purchase." Tweet this!