eCom Tip of the Week: Implement Video On Your Product Pages

Video is not a passing fad; it’s here to stay. It is no longer enough to only use images to show off products, even if they're of the highest quality. And, even the most clever product descriptions aren’t able to compete with the its converting power.

Consumers have a major love affair going on with video and the following stats solidify this:

4 out of 5 shoppers say a video showing how a product or service works is important 96% of consumers find videos helpful when making a purchasing decision An Invodo study found 84% of those surveyed agree that visual(video and interactive) content better explains the features and benefits of a product 77% of consumers consider companies that create online video as more engaged with customers

Overall, the overwhelming consensus is that consumers find video helpful and engaging. This in turn leads to an online shopping experience that rivals brick-and-mortar stores, increases conversion, and AOV. There have been countless studies that support this fact. Again, here are a few stats we’ve dug up:

Video on an eCommerce product page increases the order value by at least 50% 88% of respondents reported an increase in conversion rates after a video was added to the product page StacksAndStacks.com reported that visitors were 144% more likely to make a purchase after seeing a product video

The big guys such as Asos and Patagonia know this, which is why they’ve already implemented video on all, or at least some, of their product pages. Notice how they both use video in a way that would be most helpful and engaging for their ideal customer. This no doubt has a positive effect on increasing AOV and conversion, all while entertaining their audience.

We want to hear from you. Have you tried using video on your product pages? If so, did sales fall flat or did you see an increase in conversion rates, AOV, or both?

Image courtesy of Patagonia