Customer Service as a Marketing Channel [Infographic]
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You might be looking at your marketing checklist and asking yourself where customer service sits amongst the billion other items you're suppose to tend to. Well, considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for a negative one; quick, effective service should be at the very top of your list. Let's put the customer back in customer service and make it easier to have a positive experience with your brand. See Saleforce's recent infographic detailing customer service statistics and actionable insights for a more thorough customer experience:
"70% of buying experiences are based on how the customer feels they are being treated." Tweet this!
"89% of consumers have stopped doing business with a company after experiencing poor customer service." Tweet this!
"A repeat customer spends 67% more than a new one." Tweet this!