25 Need to Know eCommerce Stats on Thanksgiving, Black Friday and Cyber Monday 2016

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Alicia Doiron

Every year online shopping records are broken during the five day period between Thanksgiving Day, Black Friday and Cyber Monday and 2016 proved to be no different. eCommerce continues to be the practical choice for many consumers looking to find the best deals and steer clear of the crowds during the holiday season.

One major takeaway that online merchants should note is the amount of consumers that were browsing and buying on smartphones and tablets. This is a trend we're going to continue to see throughout 2017.

The Overall Numbers

1) U.S consumers spent a total of $12.8 billion online between Thanksgiving day and Cyber Monday

2) The five day period between Thanksgiving day and Cyber Monday saw an increase in online sales by 15% over 2015.

3) Online sales from Thanksgiving Day through Sunday totaled $9.36 Billion

4) Online Sales from Thanksgiving Day through Sunday grew 16.4%

Thanksgiving Day

5) Consumers spent $1.93 billion online in the U.S on Thanksgiving Day 2016

6) Thanksgiving Day online sales saw an increase over 2015 by 11.5%

7) For the first time ever, 53% of all orders on Thanksgiving Day came from mobile devices, surpassing desktop - another record broken!

8) Smartphones accounted for nearly 70% of Thanksgiving Day traffic

9) Tablets accounted for 8% of Thanksgiving Day traffic

Black Friday

10) U.S eCommerce revenue in the U.S totaled $3.34 billion on Black Friday 2016

11) The year-over-year growth rate for online Black Friday shopping is 21.6%

12) Black Friday 2016 was the first day to generate more than a billion dollars in online sales from mobile devices

13) Desktop represented the majority of online sales with 64% of the revenue

14) Online sales of electronics and appliances on Thanksgiving and Black Friday continue to see increases with year-over-year growth of 27%

15) Smartphones accounted for 45% of page visits and 24% of sales on Black Friday 2016

Cyber Monday

16) eCommerce sales totaled $3.45 billion on Cyber Monday

17) Cyber Monday eCommerce sales increased by 12.1% over 2015

18) Cyber Monday 2016 was the biggest day for online sales in the U.S. ever. Setting a new record

19) Desktop accounted for 53% of Cyber Monday traffic and 69% of sales

20) Search ads drove 38.5% of sales on Cyber Monday


21) Mobile sales on Thanksgiving Day totaled a record $449 million in U.S revenue

22) Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices. $1.2 billion to be exact

23)Sales from mobile devices on Black Friday increased 33% over 2015

24) Cyber Monday online sales from mobile devices totaled $1.07 billion in sales

25) Cyber Monday online sales from mobile devices increased by 34% over 2015


Practical eCommerce