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Visibility Enrichment and SEO Program

Most people use search engines and social networks as a gateway to the web. Improving your search engine ranking and diversifying your communication channels will give you a better chance of attracting visitors to your site. Our Search Engine Optimization (SEO) service is flexible and will consider your business needs when advising the best course of action for you.

We specialise in natural, cost effective Search Engine Optimisation to attract the audience that matters most to your website. Our team has in-depth understanding of the leading search engines and how they rank web pages. This, along with our many years' experience of helping businesses of all sizes grow on the World Wide Web, helps us identify the most effective strategies that should be applied to your website to achieve good ranks across the popular search engines.

  • SEO Consultations
  • Initial SEO
  • Ongoing SEO and Visibility Enrichment

SEO Consultations

SEO consultation will involve an assessment of your website and the provisioning of a document detailing our recommended improvements. You may choose to implement these changes yourself, pass the document to your own web designer or request that we apply the necessary changes for you. The SEO Consultation will:

  • Assess your website
  • Provide guidelines to research a list of keywords and keyword phrases relevant to your website including the main potential traffic drivers with relevant examples
  • Explain how to apply the traffic driving keywords to your site
  • Recommend the on-site changes you should make to your site to make it Search Engine friendly
  • Explain how to use Link building and Social Networks like Facebook (Offsite SEO) in your SEO Strategy
  • Provide a ranking report of your current positioning across the most popular and relevant search engines (Google, Yahoo and MSN)
  • Summarise a recommended strategy
  • Offer post-consultation support should you wish to discuss the contents

Initial Search Engine Optimization

We will be optimizing the website in its entirety, with a specific success metric on a keyword/landing page combinations. We will focus our optimization efforts on Google, which has roughly a 60% market share of search volume. Once the initial optimization is complete the site will be ready for Ongoing Search Engine Optimization.

  • Content research and creation
  • Structuring content within the site
  • Tools

Ongoing Search Engine Optimization and Visibility Enrichment Programs

To keep up with your competition or expand visibility for more keywords, it may be necessary to invest in long term optimization. Our Ongoing Search Engine Optimization and Visibility Enrichments Programs enable us to build on the improvements made during initial development to achieve sustained high rank positioning.

  • Inbound linking
  • Key Performance Indicators (KPI)
  • Content research and creation
  • Continuous review of SEO strategy according to trends and results
  • Ongoing advice and support

Contact us today to discuss how we can improve your SEO and community outreach.