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Solutions: Visual Search Unlocks mCommerce

Integration of mobile visual search into the apps of retailers like Pinterest is increasing quickly -- for good reason. The feature will play a crucial role this coming holiday season as the majority of shoppers turn to their smartphones.

Solutions: Creating a Valuable Brand

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A lot can be said about a brand based on how it handles Black Friday. For example, let’s take a look at REI, the American outdoor retailer. Not long ago they announced they are closing all stores on Black Friday and paying employees to go outside. The campaign, “#OptOutside,” encourages shoppers to do the same and to share their outdoor activities in a gallery on its website.

Infographic: Mobile Messaging a Big Marketing Opportunity

Wondering what the best method is for mobile marketing? Try SMS. It is the messaging method with the most reach worldwide, with more than three-billion people and six-billion devices. SMS is also the most used tool on smartphones as 90% of texts are read within three minutes.

Shoppers are very comfortable with SMS, and look kindly to companies that use it for customer service. 86% of users are open to mobile engagement, and 77% of millennials have a positive perception of companies that text.

The Key to eCommerce Success is Content

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Content is king in several different industries, especially in retail. If used strategically, content can drive customer engagement, shopper satisfaction, and increase profits.

As seen originally on Fierce Retail, "there's a delicate line between content and commerce," said Matt Wishnow, founder and CEO at Clearhead, at the Shop.org Digital Summit 2015.

eCommerce Losing Out to Out-of-Stock

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As seen originally on FierceRetail, "as many as 81% of shoppers report suffering from an unavailable product at a brick-and-mortar store in the past 12 months. This results in 55% of disappointed shoppers becoming lost sales," according to a GT Nexus study.


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