Integration of mobile visual search into the apps of retailers like Pinterest is increasing quickly -- for good reason. The feature will play a crucial role this coming holiday season as the majority of shoppers turn to their smartphones.
A lot can be said about a brand based on how it handles Black Friday. For example, let’s take a look at REI, the American outdoor retailer. Not long ago they announced they are closing all stores on Black Friday and paying employees to go outside. The campaign, “#OptOutside,” encourages shoppers to do the same and to share their outdoor activities in a gallery on its website.
Wondering what the best method is for mobile marketing? Try SMS. It is the messaging method with the most reach worldwide, with more than three-billion people and six-billion devices. SMS is also the most used tool on smartphones as 90% of texts are read within three minutes.
Shoppers are very comfortable with SMS, and look kindly to companies that use it for customer service. 86% of users are open to mobile engagement, and 77% of millennials have a positive perception of companies that text.
As seen originally on FierceRetail, "as many as 81% of shoppers report suffering from an unavailable product at a brick-and-mortar store in the past 12 months. This results in 55% of disappointed shoppers becoming lost sales," according to a GT Nexus study.