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Hunter Boots and Integrated Ecommerce

Following up on our recent post on The Three C’s and integrated e-commerce, we look today at British heritage brand Hunter.

Hunter differentiates their online shopping experience from the competition through an immersive and content-rich site that sells a lifestyle; providing visitors with an unbroken brand narrative that incorporates the customer’s discovery and shopping experience.

 

The Evolution of Work: Extinction of the 9-5

Work CultureContemporary technology has given society the ability to collaborate over long distances, stretch our working hours into the early mornings of a new day, and be liberated from menial every-day tasks. With this kind of flexibility why does the prescribed Monday through Friday, 9:00am to 5:00pm work schedule persist? Why should we be constrained to foosball table infested offices, bosu ball seats, or standing desks? Not that there’s anything particularly wrong with this, but surely there is a better way to maximize on our well-being and creative potential, and break outside of societal routine. Let’s look into the unrealized and budding future of a liberated work culture–our utopia.

Reconsidering the Bolt-on Store

What is a bolt-on?

A “bolt-on” is an ecommerce store that is simply tacked on to an existing website to enable online sales.

The Drawbacks of Parallax: SEO & Usability

Parallax is a hot topic at The Jibe, and in this post we’re bringing the dark side to light. Yes, parallax can be visually engaging; but negative implications for search engine optimization and usability can be significant.  

Drupal 8 for the End-user

Straightforward, non-technical content management is important to every web presence. The upcoming release of Drupal 8 promises to improve the authoring experience right out of the box. As the software moves into the Beta stages of development, we look forward to the improvements it will bring.

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