In February we looked at global opportunities for online retailers and found that shoppers across the globe are becoming increasingly confident in purchasing goods online. Roughly 42% of the world’s population has access to the internet and it’s expected that mobile will push internet penetration beyond 50% by late 2016.
eCommerce marketers strive for a single view of their customer base that will agglomerate digital and physical customer activity, and drive a seamlessly personalized, predictive experience to the right customer, anywhere, and at any point in time.
Your online storefront should be easy to navigate and should help shoppers discover products quickly. Good site navigation enhances the shopping experience and increases sales and profits.
Website design includes a thorough understanding of user experience patterns, preferences, conventions, and branding. While design should express your brand’s personality and values, it should also provide familiar and intuitive navigation that users recognize.
Have you ever wondered what went through your customer's head as they clicked the buy button?
VoucherCloud conducted some research recently in the form of an infographic, that revealed some interesting insights into the psychology of the online shopper. 85% of people said they read online reviews before making a purchase and one third of shoppers admitted to purchasing an item after being influenced by a video. Their research also looks into why we abandon sales at the chekout, which is primarily becauseof hidden charges and having to register before buying.