In the land of eCommerce, it’s responsive web design (RWD) or bust. Since Ethan Marcotte first started writing about it over 5 years ago, RWD has been helping online retailers boost profits and increase conversion through optimizing the customer experience and buyer journey.
A/B (or multivariate) testing is a widely adopted optimization technique used by marketers and technologists which purpose is to fine-tune a digital property (web page, email, etc.) to produce the best possible outcomes. It’s a data-driven approach to ensuring well-informed decisions are being made. From design and calls-to-action, to headline copy and product photography, there’s endless ways to leverage A/B testing.
Well, well well, May is (already) around the corner! Time goes so fast! It's time to take a break to enjoy a meaningful and relaxing experience. Here is our weekly selection of news. Hope you're going to like it!
In the past weeks, we have examined the mobile consumer and put mobile at the center of omni-channel eCommerce. Let’s now look at how to ensure that the digital experiences we create are truly user-friendly for mobile consumers.