eCommerce optimization for any online store is an ongoing challenge. Whether it's finding the right starting point, tracking, or understanding your end results -- it's overwhelming. So, we’re going to help you out by outlining a few ninja-stealth tactics for a clear path to success: identify the consumer, optimize user experience, design a flow that best suits your consumer and ultimately, increase revenues.
eCommerce is a global industry now, and more people across the globe are becoming increasingly confident with buying online. From China all the way to Brazil, e-retailers are taking advantage of this change in buying habits, while readily established markets continue driving purchases from the internet.
We know designing a checkout process for your eCommerce store can be a huge challenge. You might even begin to question why you would explore this unknown territory. But, to put things into better perspective, the statistics don't lie:
In 2015 alone, 1.21 billion people worldwide are expected to buy goods and services online
By the end of 2014, the average site abandonment rate was 71.9%
According to recent reports by Invespo, roughly 1.6 billion people use their smart phones to shop online globally. In addition, by the end of 2017, more than two billion smart phone or tablet users will make a mCommerce transaction. It's also worth noting that roughly 95% of mobile internet users are searching local business information on their phones for the purpose of calling or visiting. Currently, smart phones account for 19% of all North American retail eCommerce sales.