Summer is almost over and back to school season is right around the corner. While this time of year doesn’t compare to the holiday shopping season, it’s an important precursor for how retailers are going to market, operate, promote, and deliver during Thanksgiving, Christmas, and holiday season.
The biggest challenge predicted for retailers this year is catering to a new demographic as Generation Z comes of age and goes back to school.
Online shopping is more convenient than ever before and those businesses that are online are reaping the benefits. eCommerce transactions accounted for 9% ($210.6 billion) of retail sales last year alone, and it's projected to reach 11% by 2018.
Since the initial introduction of what many describe to be the first “traditional” smartphone, The Simon in 1993, smartphones have grown into a formidable beast, tearing through industries, reshaping businesses, pummeling all products and services in their paths and ultimately, changing our day-to-day lives.
Today, we see the smartphone as the tool of the future.
In case you didn't hear, Amazon celebrated its 20th anniversary with Prime Day; a one-day shopping event that had even more deals than Black Friday. The sale was limited to prime members, but included deals on electronics, toys, video games, movies, clothing, and many other popular items.
With 244 million active users, Amazon is by far the largest online retailer in the world. But how does it compare to the big brick-and-mortar players? In honor of Prime Day, WebpageFX created an infographic comparing the eCommerce giant to the world’s largest retailer: Walmart.